Dear Moderator,

This is my AS Media Blog, I have made a music magazine, please find it below.
If you click on September 2011 it will take you to the beginning of my research and planning posts you can view this here
My Evaluation starts on Thursday 9th of February you can view this here

Hope you enjoy.
Abbie Dutton-Guiver.

Wednesday, 12 October 2011

Research and Planning: Target Audience

Target Audience.
  • Aged from about 16+ to young adults in their mid-twenties. 
  • Gender is a mixture of both but with my magazine I wanted to focus on the female indie artists and appeal more to a female audience because there aren't many out there that do that.
  • Occupation, most likely still students in college and university or just starting out in jobs.
  • Class, will probably be working class.
  • Wealth, my magazine won't really be that expensive so it can appeal to all wealth's and it will focus on local gigs and things that can be done quite cheap. 
  • Interests, obviously my magazine the audience will need a keen interest in music but it also appeals to people who like gigging, socialising, nightlife and it has a little bit on fashion only because fashion is heavily influenced by fashion. 
  • Outlook for future, probably not settling down until later on and focusing more on their social life, probably going to university and then starting a career.
  • How are you going to reach them? I will probably use a female artist on the front so I can appeal to that audience and include things like gig guides and reviews on local bands as well as big name bands. 

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